Email plays an important role in the success of any event. Whether it’s a casual happy hour or a hybrid seminar, event organizers can use email to sell their event invitations. But how do you write an actionable email that converts? Whether you’re working on your first campaign or your fiftieth, we’ve got expert tips and ideas to spark your imagination. 카지노사이트
In this article, we’ll outline our proven process for creating promotional emails that prospects will respond to. We’ll also explain why email is the number one channel for RSVPs, share tips from interviews with our experts, and list important email data. Let’s dive in!
Why is email important for event registration and planning success
Did you know that 76% of marketers believe that email is “the most effective way to drive signups”? In a survey conducted by Markletics, 3,851 respondents named email as their primary communication channel for events. It’s a contradiction. Without email, we’ll be limited to sending event invitations via text, social media and regular messages. While all of these channels combined can support a successful event campaign, email is still the best place to send invitations.
Not only are emails easy to send and receive, but it’s also easy to capture user data. Marketers can use this information to better understand their audience, analyze and improve engagement, and build an evidence-based sales funnel.
Having this analysis on hand makes it easier to figure out what is and isn’t working in your program. You can also update your marketing strategy with real-time feedback via email.
How to write an event invitation email
You can follow these basic steps to write your event invitation email. Whether you’re on your own or starting a series, we encourage you to take this course.
Step 1: Collect samples
Start by grabbing a mix of other event invitations from competitors or brands in your niche that host similar events. Measure and reflect on your likes and dislikes for each to develop your own taste and style of programming. List what motivates you to move forward in the next section.
Step 2: List the key details
Answer each of the following questions:
What are your goals for the program?
Who is this event? What are the benefits of attending your event?
What public information do you need to know before registering?
Step 3: Choose a layout and design
Some sellers prefer to work first and design, but we recommend starting from the design. It’s easy to see how much space you’ll actually need to work with, so you’ll know how much you can accommodate. Consider how your design will look on screens of different sizes. Make sure that everything you write will fit into the layout in a way that is easy to read and beautiful. 온라인카지노사이트
Step 4: Write the copy
Your email copy should have a clear goal: to convince someone. The purpose of the email may be to register or purchase tickets for the event. If so, make sure your email invitations to the program reflect that.
To convince someone, highlight one or two of the most interesting things about your program in that first email. It could be your wonderful guest speakers, beautiful venue, or classy educational institution. Either way, boil down your message to these points and focus on them when you write.
Step 5: Have some options
You may find that your first three email addresses are incorrect. Be sure to keep any type, though. You can easily frankenstein all the best parts of your other drafts in one email that you are happy with.
Step 5: Have some options
You may find that your first three email addresses are incorrect. Be sure to keep any form, however. You can easily frankenstein all the best parts of your other drafts in one email that you are happy with.
Use these expert tips to create killer event invitation emails that really drive engagement
Make your event invitation email stand out with these best practices, unique ideas and actionable examples. We interviewed experts and dug into our research to compile this list of techniques that will take your marketing to the next level. Use one or more of these suggestions to increase the value of your space, attract recipients, and sell more event tickets. Add important details to the top of the scroll
“Event promotion emails should be kept concise,” says Kavin Patel, Founder and CEO of Convert. Its platform offers commercial email companies, among many others. In an email to Social Tables, Patel continued to say that “At the beginning of the email, list the most important details about your event, such as the date, location and link to buy tickets.”
Keeping the viewer’s attention on the memory is very important. “The less scrolling your reader has to do to find the information they want, the better,” advises Patel. Also, remember to match your email subject line with the content of the email itself so that prospects know what to expect when they open the message.
It’s the right time
A joint survey of more than 400 event customers by Eventbrite and email marketing software Emma found that the times and days these professionals sent their event invitations varied. But there are some types.
Some, 27%, have opted for the early bird by starting their event invitation email series two to three months before the event. Another 26% waited up to a month earlier. And another 14% waited up to two weeks. Our move? All things being equal, you can send your first email in three months to two weeks without negative results. More or less time than that could mean putting the low number of attendees at risk. 바카라사이트